Nigerian rap icon Olamide has opened up about his artistic philosophy, making it clear that global recognition is not his driving force. Instead, the YBNL boss says staying true to his Nigerian heritage and understanding his core audience is what keeps him grounded.
During a recent conversation on BBC Radio 1Xtra, the “Local Rapper” hitmaker explained that he has no plans to modify his unique sound or switch up his identity just to chase Western fame.
According to Olamide, every artist must first know who they are making music for:
“Once you identify your audience, the rest of the world will eventually catch up,” he said.
He proudly described himself as a Yoruba boy saying that authenticity is his brand.
“I’m comfortable with who I am. I’m a Naija guy, Yoruba boy with the H-factor, and I’m proud of it. You just have to stay true to yourself,” the rapper added.
Olamide’s approach highlights a growing trend of African artists prioritizing their local fanbase and cultural identity rather than altering themselves to fit international standards.
With millions of loyal listeners across Nigeria and beyond, the award-winning rapper continues to prove that success doesn’t have to come at the cost of cultural authenticity.