TikTok has removed more than 3.6 million videos from Nigerian users in the first quarter of 2025, citing violations of its Community Guidelines a 50 percent increase from the previous quarter.
The figures were disclosed in the company’s latest Community Guidelines Enforcement Report, which provides insight into how the platform is managing harmful content. According to the report, 98.4 percent of the removed content was identified proactively by TikTok’s detection systems, while 92.1 percent was taken down within 24 hours of being uploaded.
Despite the high volume of removals, TikTok emphasized that the vast majority of Nigerian content remains safe, entertaining, and in line with its standards.
As part of its broader enforcement efforts across West Africa, TikTok also disabled 129 accounts linked to covert influence operations in March. The company said it is taking stronger measures to ensure accountability across all content formats, including its LIVE streaming service.
During the same period, 42,196 Nigerian LIVE rooms were banned, and an additional 48,156 livestreams were shut down for breaching platform rules. The company described LIVE content moderation as a “priority” in maintaining real-time integrity.
Globally, TikTok removed more than 211 million videos from January to March 2025, up from 153 million in the previous quarter. Of these, 184 million were automatically flagged and removed through AI-powered systems, with a global proactive enforcement rate of 99 percent.
The report also stated that less than one percent of all uploads on the platform were deemed harmful, underscoring its claim that safety remains central to TikTok’s mission.
In June, TikTok Africa hosted the My Kind of TikTok Digital Well-being Summit, bringing together creators, mental health advocates, NGOs, and digital policy experts from across Sub-Saharan Africa to promote healthier online habits.
As part of its growing user protection efforts, TikTok announced the launch of an in-app helpline for Nigerian users in partnership with Cece Yara, a nonprofit focused on child safety and advocacy. The feature will provide support for young users facing issues like bullying, harassment, self-harm, and suicidal thoughts.
Additionally, TikTok named Dr. Olawale Ogunlana—popularly known as Doctor Wales—as its new Digital Well-being Ambassador for Nigeria. He joins the World Health Organization’s Fides Network of healthcare professionals working to advance responsible digital engagement.
The platform also continues to promote its #SaferTogether initiative, which encourages community members to report problematic content and contribute to building a secure and respectful digital environment.