Social media platform X has officially retired its Creator Revenue Sharing programme as the company moves creators toward a new monetisation system known as the Original Content Rewards programme.
According to X’s official help centre, the existing Revenue Sharing programme was retired on September 7, 2026, after new enrolments were stopped on August 7.
Creators who were already enrolled continued earning under the old programme through September 7, with X saying a final payout for eligible earnings accrued through that date is expected around September 11.
Beginning September 8, X said existing Revenue Sharing participants would start receiving access to apply for the new Original Content Rewards programme.
The new system places greater emphasis on original content, with X describing it as a programme designed to reward creators who bring their own ideas, expertise, creativity and perspectives to the platform.
The change represents a significant shift in how creators can earn money from activity on X.
Under the new programme, creators must meet specific eligibility requirements, including having an active Premium subscription and meeting follower and impression thresholds.
X’s official documentation says eligible creators must have at least 500 verified followers and satisfy the platform’s stated impression requirements, alongside other eligibility conditions.
The company has also stressed the importance of originality, signalling a move away from a system that could reward recycled or repurposed material.
The transition has attracted significant attention among creators globally, including Nigerian creators who previously relied on X’s revenue-sharing system.
For Nigerian creators, X remains listed among countries where the programme is available, although meeting the published requirements does not automatically guarantee acceptance or a specific level of earnings.
The new Original Content Rewards programme is therefore expected to make originality and meaningful contributions to conversations on the platform increasingly important for creators seeking monetisation.