The Abia State Signage and Advertisement Agency (ABSSAA) has announced new political advertising rates ahead of the 2027 general elections, fixing a ₦200 million permit fee for presidential candidates seeking to display campaign billboards and other outdoor advertising materials across the state. Governorship candidates will pay ₦150 million.
The agency disclosed the new rates in a public notice issued ahead of the commencement of campaigns, saying the fees apply to the use of designated state-owned advertising spaces and outdoor campaign structures.
Breakdown of Approved Fees
According to ABSSAA, the approved rates include:
- Presidential candidates: ₦200 million
- Governorship candidates: ₦150 million
The agency said the charges cover campaign billboards, branded outdoor materials, posters and other approved political advertisements within designated locations across Abia State.
Agency Explains Decision
ABSSAA said the policy is intended to regulate outdoor political advertising, ensure compliance with state signage regulations and maintain order during the campaign season.
It added that all political parties and candidates must obtain the necessary approvals before erecting campaign structures or displaying political advertisements in the state.
Political Reactions Expected
The announcement is expected to generate debate among political stakeholders, particularly as major parties prepare for campaigns ahead of the 2027 elections.
As of the time of filing this report, there was no official reaction from the major political parties or presidential aspirants regarding the newly announced fees.